Content Plan

Objective

  • Look/sound good for investors
  • Look/sound good for potential employees
  • Look/sound a notch better than competitors

How

  • Study and map out competitors [LB]
  • Compare to current Lillibridge About Section
    • Be sure to look at parent company Ventas
  • Propose an approach that improves the Lillibridge About Section
    • Concept out landing pages [G]
      • Similar to home page and property page – will use competitor samples and build with their info, then Lori will rewrite once layout set.
    • Consider more of a long scroll landing page design for some sections
    • Work in a time-line of Lillibridge history design/concept (a popular request from team) [GR,LB]
    • Update budget as approach becomes better defined [GR,LB]